Hocco Scoops $10M for India Expansion

• Hocco, originally launched in Karachi in 1944, has secured $10 million in its Series B funding round to boost its production and expand into new markets across India.
• The funding round was co-led by the Chona family office and Sauce.vc, aiming to strengthen distribution networks and innovate new flavors.
• Founded by Satish Chona, Hocco has a rich legacy, previously selling its 'Have More' brand to Lotte after 73 years of operation.
• Hocco boasts over 10,000 retail outlets in India and one in the US, competing with brands like Yummo and NIC.
• The funding comes amid rising demand for premium products, with the Indian food market forecasted to reach $68 billion by 2030.

Source: Inc42