10 Dark (But Effective) Zero-Dollar Marketing Tactics
Caution: Ethical minefield ahead. Use at your own risk.
Controversy Baiting → Spark debates, grab attention → Example: Elon Musk's provocative tweets
Fake Scarcity → Create FOMO with non-existent deadlines → "Only 3 spots left!" (when there's no limit)
Newsjacking Tragedies → Piggyback on tragic events for visibility → Risky, often backfires spectacularly
Competitor Bashing → Publicly criticize rivals to stand out → Think: Cola wars, but nastier
Sockpuppet Reviews → Create fake accounts for positive reviews → Illegal in many jurisdictions
Viral Hoaxes → Spread false, shareable stories → Can damage credibility long-term
Guerrilla Stunts → Disruptive public acts for attention → Potential legal consequences
Outrage Marketing → Intentionally offend for publicity → High risk, high reward (sometimes)
Astroturfing → Create fake grassroots support → Often used in politics, can backfire
Data Harvesting → Collect user data without clear consent → Legal and ethical quagmire
Remember: Just because it's free doesn't mean it's without cost. Reputation damage can be irreparable.
[Character count: 898]
Be the first to comment.
When I was younger, there used to be a time where identifying upcoming trends was easier. Orkut, Facebook everyone usually grew via organic need and inputs. But as I have grown older and cynical, I now see almost every praise, every si...
Last month, Krutrim AI had attained unicorn status for being the first indigenous LLM AI model of India. There was some hue and cry when it had distorted some historical concept of India.
Today, the beta version was launched and upon p...
Well-being is such a nice brand, I look at them positively. Stuff like this makes them like everyone else.
